Ampersand Estates Recognised as the Destination Putting Pemberton on the Map
We’re proud to share another significant milestone for Ampersand Estates.
In a recent feature for Halliday Wine Companion, respected wine and travel writer Max Brearley explores why Ampersand Estates may be the destination that places Pemberton firmly on the map as one of Australia’s leading wine regions.
The feature follows our inclusion in Ultimate Winery Experiences Australia, an exclusive collection showcasing the country’s most exceptional wine tourism destinations. Ampersand joins a select group of Western Australian estates recognised for delivering world-class wine, hospitality and immersive visitor experiences.
An Estate Experience Found Only Here
Brearley’s feature explores the vision behind Ampersand Estates and the elements that make the experience unlike anywhere else in Australia.
Set across 56 hectares beside the Donnelly River, the estate brings together ancient soils, an established cool-climate vineyard, award-winning wines, estate-grown botanicals, Rainfall Distillery, bespoke dining experiences and luxury accommodation within one extraordinary destination.
From vines planted in the 1980s to heirloom citrus trees that have produced fruit for generations, the landscape is central to everything created here. The article also highlights our long-term ambition to produce spirits entirely from ingredients grown on the estate, including juniper cultivated within the two-hectare Rainfall Distillery Garden.
A Broader Expression of Terroir
Ampersand was created as more than a winery. It is a fully integrated luxury estate where wine, spirits, food, accommodation and nature come together to express a broader sense of terroir.
Guests can taste wines shaped by the property’s ancient Karri loam and granite soils, discover spirits made with estate-grown botanicals, and enjoy seasonal cuisine inspired by produce from the surrounding gardens and orchards. Every element is connected to the land and designed to offer an experience that could only exist at Ampersand Estates.
The recognition is a meaningful acknowledgement of the vision, craftsmanship and attention to detail behind the estate, as well as Pemberton’s growing place within Australia’s premium wine and travel landscape.
Read the full Halliday Wine Companion feature to discover why Max Brearley believes Ampersand Estates may be the key to placing Pemberton properly on the map.
Ready to experience the estate for yourself? Explore Ampersand Estates and begin planning your visit.
Ready to experience the South West’s most serene luxury stay for yourself? Click below to book your visit to Ampersand Estates.




